“ Why are you asking for a video as an application requirement? And what are your expectations? ”

Kuete N. asked a question in topic Application Advice
to Any Chivas International Graduate Programme Insiders

on 17/07/2017
on 17/07/2017
Chivas Regal Brand Ambassador, Pernod Ricard

Hi Kuete, A great question! A video is the best way for us to see a bit more of your personality as there is only so much you can learn from text. A big part of being a Brand Ambassador is engaging with people and sharing the brand message, so the video is a great opportunity to show-off your communication skills, creativity and ability to engage the viewer. Each year the expectations for the video are a little different but are set-out in guidelines accompanying the submission form. I hope that helps and please let me know if you have any other questions. Best wishes, Matthew

on 18/07/2017
Kuete N.

Hi Matthew, thanks for your reply. I will revert to you if I have another question.

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Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

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