Pierre B.
Martell Brand Ambassador Malaysia
Job Category Marketing

About Pierre

Key Experiences

One day my passion became my job
While completing my business studies at HEC Paris I started an internship at MMPJ as a Martell Marketing intern.
Being born and raised in the city of Cognac I already knew that I was passionate about the product but only realized through this first internship that I wanted to work in this industry in the future.
After studying business in a very academic environment and working as an intern in a Brand company I felt I needed to build my legitimacy with an international field-oriented experience that would make me meet actual consumers, understand their logic and aspirations. So far my position as a brand ambassador is achieving this objective.

Current Position

Becoming a brand ambassador for Martell ticks all the boxes
First I happen to be very passionate about my job. From advocating for cognac among my group of friends I now advocate for Martell at the scale of a country and even of a region.
Then it gives me field exposure, I am currently learning how a market company works, meeting real consumers, working hand in hand with the local marketing team and the local sales team by supporting each and every of their initiatives.
Lastly, It gives me international exposure. I am based in Malaysia but I am often sent to other countries in South-East Asia to complete specific missions, which gives me more insights to better understand the international cognac market.

Main Motivations

Constant learning from very diverse audiences
In this position I'm right halfway in between sales and marketing as I support all the initiatives related to Martell which gives me a lot of exposure and better understanding of our business. But most of all, what I like is the constant and direct contact with our consumers, most of whom are teaching me way more about Martell and its perception as any book would.

Top Advice

Keep learning!
The job of a brand ambassador can sometimes be a bit repetitive (yet never boring and always very fun) but it really starts to be captivating and highly instructive when you realize you have more to learn than to teach. Each and everyday is full of learnings, some that you will use tomorrow and some that you will use in ten years. So as a potential candidate show that you are capable to stand back and capitalize of each and every experience.
Another advice that I would give to a potential candidate based on my short career experience is to always dare to be where you are not expected to be, step out of your comfort zone, explore new horizons, invite yourself where you are not invited as the objective is always the same: keep learning.

Greatest Achievement

I brought clarity during a double product launch
In November-December I took part in the launches of two new products in Malaysia targeting very different audiences, one targeting young partygoers and the other targeting daring connoisseurs eager to try new things and managed to always adapt my speech depending on who I was talking to among marketing team, sales team, journalists, influencers, bar staffs and regular consumers and bring clarity where it was highly needed.

Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

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