Alicia P.
Graduate Program Manager, Pernod Ricard Winemakers

About Alicia

Key Experiences

Approaching a new frontier with excitement
With over 14 years’ experience in the field of Heritage, Communications and Public Relations with Pernod Ricard, my expertise has been centered on the promotion of iconic brands and products at a global level. My latest role as Graduate Program Manager at Pernod Ricard Winemakers is a great opportunity to apply these skills and support our graduates who are our next vintage of future leaders.

Current Position

Driven by the desire to support young talent
My role of Graduate Program Manager is driven by the desire to support young people as they take the next step in their careers. A new step in someone’s career is an exciting time. It may be straight from university, it may be looking to step-up into a greater challenge, or it may be a career change into an industry that you are passionate about. Whatever the reason is for you, my role is to support and help develop you through this time.

As Graduate Program Manager I develop the strategic direction of the Pernod Ricard Winemakers Graduate Wine Ambassador Program to support our emerging and mature markets. I also activate this plan through recruitment, training and by providing guidance to our young talent with the objective of creating passionate advocates for our business and brands globally.

Main Motivations

I am inspired!
You may ask what it is as Graduate Program Manager and working for Pernod Ricard that inspires me?

I am inspired to work for an international business that offers us all opportunities to reach our greatest heights, and the Graduate Wine Ambassador program is just the beginning for the young talent joining the group.

I have worked with Pernod Ricard for over 14 years - starting in events at the Wyndham Estate winery in the Hunter Valley, Australia; moving into the role of Trade Marketing Manager for Western Australia; off to London to work at the home of one of the world’s biggest gin brands, Beefeater gin; I then joined a world class Communications team and before rejoining Pernod Ricard Winemakers, I was formulating global PR and Communications strategies and activations for Chivas Regal.

The diversity of the roles available within Pernod Ricard has inspired me to seek new opportunities, and I currently enjoy supporting those that are at the beginning of this journey.

Top Advice

Live Your Passion
How do you create a career that you love? Live Your Passion.

The Pernod Ricard Winemakers Graduate Program encourages you to celebrate your passion for wine – this wonderful industry that lets you engage your senses, your creativity and enables you to build a fascinating career around something you love.

If you are passionate about something then it will shine through everything that you do. Prepare, speak and present with passion. When applying for roles let your passion and excitement for the industry come through in your application. Speak openly and be yourself. Especially for a role such as a Wine Ambassador, the key criteria is you. We are looking for people who are passionate, confident and eager to share knowledge with others.

Greatest Achievement

Growing as I learn
I believe that you never stop learning and it is how you use this new learning that could be your greatest achievement. No matter how much you believe you know, there is always the opportunity to learn and grow. Having worked in the drinks industry for over 14 years, I am still amazed that each time I visit a distillery, or a winery, or speak to one of our marketing team I learn something new. The Graduate Wine Ambassadors, also enable the business to learn each day; a new way of thinking, a new perspective, new ideas, a new generation that will see the business succeed in the future.

Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

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